Sociology: McDonalization

Sociology: McDonalization George Ritzer, drawing upon Weber, calls it the McDonaldization of Society, a society in which people would move from rationalized educational institutions to rationalized workplaces and from rationalized recreational settings to rationalized homes. (Ritzer, 2003) Not all would agree with Ritzer. It is verbalize by many that we have seen the back of bureaucratic intellect, for it is a structural arrangement born of the Enlightenment, ill-suited to the post-modern age. The position taken here(predicate) is that the iron cage of bureaucratic rationality is much to the fore, but at multiplication has a softer appearance. Ritzer allows for this in his analysis. Yet, despite all these rationalizing practices, irrationalities will emerge, for 2 reasons: first, the ordered structures of bureaucratic rationality may clash with the emerging disorder of post-modernist tillage; and second, these means may subvert some of the very ends which they propose to achieve. Much of this is not new. Nevertheless, the architectural symbolisation of McDonalds golden arches provides appreciable food for thought about the act upon and content of modem systems of higher(prenominal) education. As stated, the principal dimensions at the softheartedness of McDonaldization are four-fold: Efficiency; quantification and calculability; predictability, and the permutation of non-human technology for human technology or control.

(Ritzer, 2003) Time, spot and people are all managed. In particular, the customer is co-opted into the production process: by queuing to order food; by cleaning up after the meal; by take in wi! th fingers, not utensils; and so on. The drive-in restaurant ensures the maximum electrical distributor point of impersonality and speed of throughput; and, by getting customers to utilize their consume space (the car) on behalf of the restaurant, overheads are reduced. Ritzer gives further examples. In medicine, he points to the discipline of specialized medical teams who operate on patients, conveyor-belt panache (Ritzer, 2003). In... If you take to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper