New Healthy Fruit Smoothie at Burger King Essay

If profuse food is un healthful and is believed to cause obesity, why is there heretofore a fast food restaurant every few blocks? peradventure because there argon a heap of people who are clam up consuming fast food and backing its business, the fast food attention survives and appears to even increase. The fact that modern life is fast paced as hale as the economy hasnt fully recovered take forms people favor to work more consistent and down faster.Needless to say, the competition among long-familiar brand names is getting more challenging, and advertising plays an important voice in marketing and drawing consumers attentions. Knowing the only disadvantage of fast food is its unhealthiness, Burger King has recently introduced their sound real fruit beguiler using David Beckham. By equating his charm, his famous credibility, and his physique, David Beckham endorses the new Burger Kings charmer to not only women but also soccer fans and whoever renderks wakeless choi ces at a fast food restaurant.Throughout the commercial-grade, Burger King shows their full-strength intentions to optically attract the audience with their appealing and anicteric debonaireie, to interest them by using a celebrity along with the slogan exciting things are happening at Burger King, and to show set forth of the American socialization through the story and the conversation. In the commercial, Burger King is attempting to refresh their reputation of cr sweep awayion unhealthy and dos a visual appeal for their sweet talker.By show how the ripest strawberries are being cut and blend nicely, the commercial effectively forms a visual image of the drink and stimulates the audiences curiosity to try it out. In addition, strawberry is definitely one of the most favorite flavors for kids while banana is a very healthy fruit. As a result, a commingle of those two fruits surely captures the attention of children and mothers who want to purchase a perchance healthi er choice. As given on the Burger Kings website, the charmers nutritional facts are acceptable, 200 calories and forty grams of sugar per twelve ounce serving (small size).Even though forty grams of sugar is a little bit to a fault much for a 200 calorie drink, most of it comes from real fruits and plus, there isnt any saturated expound or anything else. These definitely wont kill you or make you fat compared to other sugary, creamy drinks. However, people often think that healthy food is boring and tasteless. By filming the ad expertly and convincingly with high definition, Burger King is able make the smoothie look realistically tasty and red-hot. Its most visual appeal is when it was poured into the glass.The fluid looks amazingly delicious and well-blended. The color also appears to be reddish orange as it is well-balanced between strawberries and bananas. As Hirschberg mentioned in his The Rhetoric of Advertising, Burger King does create the distinctive image for the prod uct in their commercial. The smoothie glass is shown near on the half(a) left of the image while other half is showing a bunch of fresh strawberries. They also blur the strawberries in the background to emphasize the prominence of the smoothie glass.This allows the audience to see its smooth viscosity closely and triggers their appetites as well as interests. Instead of illogically exploiting well-shaped models and athletes to promote unhealthy products like other franchises, Burger King utilizes Davids healthy and lean physique to indicate their product as a naturally healthy smoothie. Starting off with a spokesperson claiming exciting things are happening at Burger King, the setting of the commercial is refreshing, exciting, and appealing upright like the smoothie itself.Surprisingly, the spokespersons tone isnt too excited as expected. It is rather a normal, not-a-big-deal tone. It seems to imply that it is usual to take up exciting things at Burger King, and in this case, it is David Beckham with the strawberry banana smoothie. Apparently, Burger King tries to post the audience that many celebrities do actually visit Burger King, and that they should come and eat at Burger King as well if they want to meet their idols. using David Beckham to promote the smoothie is brilliant.Not only David Beckham is appealed to women, but also his posh fashion style is attracted the young adults, let alone his recognition as a professional soccer player. Additionally, like David, those kinds of frosty, sweet, and fruity smoothies have ever so been attracted to women rather than men. Furthermore, his healthy body makes the drink even healthier. Also, David has been recently promoting for the Sainsburys Active Kids as an ambassador. He has been on many posters and advertisements that encourage children to eat healthy and exercise.Burger King apparently knows whats going on and has their commercial set. Through the conversation between David Beckham, the cashier, a nd the manager, the commercial creates an entertaining situation and shows part of the American culture. Humor is definitely one of the American cultures. Mostly everything we see on TV has entertaining and humorous elements. In the commercial, audience go forth be able entertained as soon as David orders his smoothie and mesmerizes the cashier.As the cashier is being fascinated by his charming radiance, David shifts into a luminous gentleman wearing a classy, black suit and reorders his smoothie in a very heavy English accent. The way David pronounces strawberry banana smoothie and the cashiers daydreaming look are what make it worth a giggle. The music is also very antiquated. It sounds like one of those Western classic, love songs that appeared in Gone with the Wind. The commercial also exploits homosexual agenda by showing the male manager, later on snapping his cashier out of Davids charm, is also stunned by Davids dazzle.Same sex attraction is just a daring fun as it either makes the audience impressed or offended. Nonetheless, whether it is offensive or not, the scene creates an emotional appeal and makes an impact on the audience as one of the advertising techniques Hirschberg has discussed, They supply the unstated major premise that supplies a rationale to persuade an audience that a particular product leave behind meet one or another of several different kinds of inevitably.After all, the homosexual joke serves its purposes to make impressions and to indirectly persuade that the strawberry banana smoothie is just irresistible for both sexes. It is not a surprise to see celebrities or well-known professional athletes appearing in a commercial nowadays. Using David Beckham to promote the new smoothie is a vast move of Burger King. Burger King shows that fast food does not of necessity mean unhealthy. To get the word out about their changes, they have to bust out their biggest marketing campaign ever using a lot of well-known celebrities.So far , David Beckham as well as the new healthy smoothie menu is definitely the aces and the most success compared to other commercials. Its views climb over 20,000 in a matter of hours proving that it works. With their latest initiatives, Burger King is showing commitment to areas that Im passionate about, such as backup charities, helping children and improving the healthier eating options. I am clever to help the brand launch its first smoothie platform, which is a great addition to any diet, said David Beckham.