Business-Level and Corporate-Level Strategies Assignment - 5

Business-Level and Corporate-Level Strategies - Assignment Example The company’s success cannot be attributed to serendipity; rather, the effectiveness of the management of Coca-Cola has facilitated the eloquent positioning in regards to competition. In essence, the management of the company has put in place strategies, both in the corporate-level and in the business-level, in order to ensure that the company is flourishing. The separation of these two critical levels of strategies is salient to the long-term performance and organization. The objective of business-level strategy is to create a value that appeals to the customer without compromising the cost-efficiency of the producing the value. In other words, business-level strategy focuses on how the company will satisfy the needs of the target customers in the existing market through meeting their needs accordingly and thus being competitively advantaged. On the other hand, corporate-level strategy focuses on the strategy of the organization in it’s entirely. Whereas the business-l evel strategy focuses on a single business unit, the corporate-level strategy focuses on the entire portfolio of the organization’s business. Corporate-level strategy involves deciding the products and markets that the company will venture into (Carroll and Buchholtz, 2014). In this discussion, the business-level and corporate-level strategies employed by Coca-Cola Company will be addressed, as well as the how these strategies differ from the principal Competition, PepsiCo, and in different market situations. In the business-level, Coca-Cola has complied with Michael Porter’s three generic strategies of attaining competitive advantage. On the first note, Coca-Cola employs a differentiation strategy in its bid to separate and make itself unique from other companies in the market. It is evident in the unique design used in the packaging bottles. In fact, the